Fall 2025 · Undergraduate
MKT 4339.501
AI-Driven Content Creation and Campaign Management
The University of Texas at Dallas · Naveen Jindal School of Management
About the course
This practical course teaches students to use large language models and agentic AI systems to create marketing content, automate workflows, and build intelligent tools. The emphasis is on hands-on work with no-code and low-code platforms, especially n8n.
Course focus
- How large language models work in practical terms
- Structured prompting and content generation
- Tool calling, workflow automation, and n8n
- Agent design, evaluation, and responsible use