Fall 2025 · Graduate
MKT 6364.501
Artificial Intelligence in Marketing
The University of Texas at Dallas · Naveen Jindal School of Management
About the course
This graduate course combines theory with intensive hands-on practice in applying large language models and agentic systems to marketing problems. Students build automated workflows and agents while examining governance, privacy, copyright, evaluation, and business value.
Course focus
- Large language model concepts and structured outputs
- Tool calling and multi-step n8n workflows
- Agent architectures, testing, and evaluation
- Data governance, risk mitigation, and ROI